Brand strategy is the unique roadmap for efficient progress to meet your goal. It outlines the core of your brand and helps you answer questions like; how do you want to be perceived? What is your purpose? Who are your customers? 

POSITIONING

Creating an emotional relationship with your target audience; how do you want your company to be noticed in the mind of your customers and amid competitors.

USER PROFILES

What does our current customer base look like? What are some important characteristics?

Who do you really like to work with?

BRAND ATTRIBUTES

Characteristics that describe your brand's essence. These will be visually translated into a brand personality.

BRAND MESSAGING

Find the right voice of the brand and gain clarity in your message so customers listen. 

Brand Strategy

Where is the brand today? Where do you want to take it?

It has been a great pleasure to work with you on our project. You have done a great job in putting our ideas into focus and interpreting the goals and objectives we wanted to reach.

Charles M. Langman

PRESIDENT
SHIPSAGENT GROUP

I’ve been working with Grapholix for several years and their professionalism is amazing. They are always willing to help and even more in the after-sales.

John Escate

GENERAL MANAGER

INFINITY YACHT AGENTS

The statement of the business was made clearer in the process of creation. This became an appreciated reflective bonus.

Grant D. Wilson

FOUNDER + PRINCIPAL
SAILENGE

Good design drives business