Modernize a traditional ship agency company

ASSOCIATED STEAMSHIP AGENTS

Associated Steamship Agents is a privately owned company whose history dates back to the 19th century. The company activities are exclusively focused on the Panama Canal & the Ports of Panama. 

CHALLENGE

Modernize a traditional company in a rustic industry like the shipping environment. Update the company's identity and online presence in order to establish a competitive advantage and also to profile themselves as a local solution for other global companies needing a local representative.

SOLUTION

Rather than jumping on the design track, we offered a brand strategy work frame to make sure that previous mission and vision statements are still valid. A new positioning statement was needed too.  A mood board was also created to visualize the brand attributes and set the general style clearly from the beginning. This mood board formed the foundation for the rest of the design process and we suggested a totally new brand identity that can easily be updated in the future when needed.

SERVICES

Brand Strategy, Brand Identity, Brand Collateral, Web Design

STYLE DIRECTION

BEFORE

AFTER

LOGO DESIGN

COLOR SCHEME