Upgrade a modest appearance into a premium look
ASSOCIATED YACHT AGENTS
Associated Yacht Services (AYS) is the dedicated Yacht Service division of Associated Steamship Agents, S.A. - who are one of the oldest and most recognized Ship Agencies currently operating at the Panama Canal and major ports of Panama.
Both identity and website were back in the days created internally. As the division got bigger and time went by, a serious make-over with a premium look was necessary to resonate with the high-end target audience.
After the collaborative discovery framework round, a few style directions were offered. The brand identity design was created based on that style direction and compatible with the mother company's main color so to keep the synergies possible. A brand new website with new features to increase sales leads, optimize communication and easy inhouse maintenance was released.
Brand Strategy, Brand Identity, Brand Collateral, Web Design