Refine ship agents to attract younger generations

FERNIE SHIP AGENTS

C. Fernie & Co are ship agents in Panama since 1920. They support ship owners, operators, charterers, logistics and crew management companies to overcome their challenges and help them save time and costs at the Panama Canal and ports of Panama,

CHALLENGE

Make a 100-year-old company with older management look younger to resonate with a new generation of decision-makers in client companies without looking like a rookie.

SOLUTION

In an intensive discovery session new mission, vision and positioning statements were defined. A complete re-brand was chosen over a minor update of the old one. The brand colors shifted from red-orange-yellow to a fresh blue-green combo. The old complex logo in illustration style made place for a minimal and responsive combination mark. 

SERVICES

Brand Strategy, Brand Identity, Brand Collateral, Web Design

STYLE DIRECTION

BEFORE

AFTER

LOGO DESIGN

COLOR SCHEME