Sailege is a pioneering concept in the world of marine engineering. They specialize in providing exceptional marine engineering and project management expertise, focusing on refits, repairs, and the maintenance of large sailing yachts.
A New Wave in Marine Engineering
The challenge was to present Sailenge as a premium project management expert in a manner that's not only attractive but also minimalistic. The task was to convince yacht owners and prominent contractors about the company's reliability and extensive capabilities. Additionally, there was a secondary challenge: to engage and involve freelance engineers, making them feel an integral part of projects and relief work.
A minimalistic logo was crafted to address the challenge, reflecting the company's simplicity and efficiency. The look and feel of the brand were rooted in a funky industrial aesthetic, resulting in a distinctive orange and black combination that encapsulated the fusion of innovation and reliability that Sailenge stands for. The unique industrial vibe further resonated with freelance engineers, fostering a sense of belonging and active participation in projects and relief work.
The statement of business was made clearer in the process of creating. This became an appreciated reflective bonus.
Grant D. Wilson, Founder & Principal Sailenge
Ready When You Are
Crafting Trust and Recognition:
The Power of Strategic Brand Design