CASE STUDY
MYR
From yachting niche to award-winning Family Office
INDUSTRY
Ultra High Net Worth Wealth Management
LOCATION
London, UK
DELIVERABLES
Brand Strategy
Brand System
Web Design & Development
About MYR Family Office
A boutique wealth management firm specializing in ultra-high net worth individuals and families. Founded by Kristina and Nizar Tagi, MYR focuses on selective client relationships through personal connections and discretionary service.
THE CHALLENGE
MYR's existing brand and website positioned them primarily as yachting and marina specialists, limiting their perception in the broader wealth management market.
They needed to rebrand as a boutique family office while maintaining their expertise in luxury yachts as one of many services. The challenge was repositioning for ultra-wealthy clients seeking comprehensive wealth management, not just maritime services.
Strategic Approach
Through discovery workshops, we repositioned MYR as a mission-driven family office that "facilitates solutions" across all wealth management needs. We developed new brand foundations emphasizing expertise, discretion, and personal networks. The refreshed visual identity balanced high-end sophistication with trustworthy professionalism, while the redesigned website architecture showcased comprehensive wealth services beyond yachting.
RESULTS
The strategic rebrand enabled MYR to compete as a full-service family office, winning the 2025 Greater London Enterprise Awards and the 2024 Best Family-Owned Wealth Growth Management Company Award. The repositioning attracted ultra-high net worth clients seeking comprehensive wealth management.
Award-winning repositioning
"Olivier's collaboration was fantastic, bringing his expert perspective to every step. His remarkable sense of style resonates with our clients. We consistently receive praise for our website, clear navigation, and unique style that represent our company's values."
Kristina and Nizar Tagi, FOUNDERS MYR Family Office
Clarity. Confidence. Growth.
