Featured project
ANGELIC PARTNERS
Digital transformation for global B2B growth
INDUSTRY
Product Sourcing & Development
LOCATION
Hong Kong
DELIVERABLES
Brand Strategy
Web Design & Development
ABOUT ANGELIC PARTNERS
A boutique sourcing and product development company serving corporate retailers and influencer brands globally. Angelic Partners combines the agility of a small firm with the capabilities of an established operation, specializing in end-to-end product solutions from design through manufacturing and logistics.
THE CHALLENGE
Angelic Partners needed to establish credibility in the competitive global sourcing market dominated by large, impersonal corporations like Li & Fung. Their challenge was positioning a boutique operation to compete against industry giants while serving two distinct audiences: demanding corporate retail buyers and emerging influencer brands. The existing digital presence didn't communicate their unique advantage— combining small company agility with large company capabilities.
THE STRATEGIC APPROACH
Through discovery workshops, we identified Angelic Partners' positioning as "nimble yet capable"—the boutique alternative with enterprise resources. We developed brand foundations around "product excellence" and accountability, emphasizing their "products speak for themselves" philosophy. The website architecture balanced technical expertise for corporate buyers (showcasing product categories, logistics capabilities, warehousing) with approachable guidance for growing brands. Strategic messaging highlighted personal service, flexibility, and speed while proving enterprise-level reliability.
RESULTS
The strategic repositioning and website drove 271% traffic growth within the first year (from 329 to 1,156 visitors), with significant increases in organic search and direct visits. The digital presence established Angelic Partners as a credible player in global sourcing, successfully attracting both corporate clients and influencer brands while differentiating from impersonal corporate competitors.
271% traffic growth
