Featured project
C-SOLUTIONS
Elevating industrial expertise into a premium tech brand
INDUSTRY
Industrial Automation & RFID Solutions
LOCATION
Genova, Italy
DELIVERABLES
Brand Identity Design
Web Design & Development
ABOUT C-SOLUTIONS
A specialized technology provider offering RFID tracking and automation solutions for industrial manufacturing companies. Founded by experienced MIELE executives Raphaela and her partner, C-Solutions delivers tailored systems that improve traceability, streamline operations, and enhance production efficiency in complex industrial environments.
THE CHALLENGE
Two Miele veterans launching an independent RFID consultancy faced a credibility gap. While their technical expertise was proven, they needed market positioning that would attract premium industrial clients and enable partnerships with larger automation providers. The challenge: establishing authority in a field dominated by enterprise-level competitors without appearing too small or inexperienced.
THE STRATEGIC APPROACH
We built their positioning around "reliable precision"—technical competence meets industrial understanding. The brand foundations emphasized specialized RFID expertise and practical implementation over generic automation promises. Website architecture spoke directly to operations managers' pain points: traceability, efficiency, and integration challenges. Clean technical presentation balanced with clear business value communication positioned them as the specialized partner rather than another commodity vendor.
RESULTS
The rebrand gave C-Solutions the professional credibility to compete at industry trade shows and speak confidently alongside established competitors. The complete system—website, LinkedIn, and marketing materials—attracted partnership opportunities with larger providers while positioning them as specialized experts to mid-sized manufacturers.
