Strategic Website Audit
- Olivier Van Neste
- 9 hours ago
- 1 min read
What is this website audit?
The Strategic Site Audit is a focused professional review of your website to ensure it still reflects your expertise clearly, consistently, and credibly.
It’s designed for sites that have evolved over time, especially where small changes have accumulated without a clear strategic reset.
This is not a redesign proposal or a deep technical audit.
What the audit covers
Strategic clarity
Is it immediately clear who you help, how, and why you’re credible?
Structure and hierarchy
Does the site guide visitors logically, or does it rely on them to figure things out?
Visual and brand consistency
Do typography, layout, and spacing still feel intentional and aligned?
Technical and search hygiene (high-level)
Are there obvious issues affecting trust, clarity, or GEO readiness?
When this is useful
This audit is particularly valuable if:
you’ve been updating the site yourself
content has grown without a reset
the site feels “mostly fine” but slightly unfocused
It’s less relevant if the site launched recently or a full redesign is already planned.
What you receive
You’ll receive:
a clear summary of findings
prioritised recommendations
guidance on what matters now versus later
There’s no obligation to implement changes with me.